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#RealTalk with Trish Bertuzzi

Founder & CEO of The Bridge Group, Author of The Sales Development Playbook, and Winner of Consulting Provider of the Year for the American Association of Inside Sales Professionals for 5 years running—Trish is a force to be reckoned with.

3 Reasons Your Sales Team Resents You (& 3 Ways to Get Them Loving You Again)

Your toughest job: developing and growing a team of efficient salespeople who exceed quota. It’s really hard.

3 Reasons To Make Your Next Hire A Sales Enablement Manager

Ask yourself, “Do we have anyone at the company dedicated to this?” If your answer is no, you may want to consider creating the role and here’s why.

The 3 E’s of Sales Enablement

The evolution of sales enablement from the day where you received a product demo, a phone, and a territory to something far more defined—and ideally scientific—has largely happened in the last few years.

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