ALL CUSTOMERS
Sadie Moore
Sales Manager, Withings
Withings, a pioneer in connected health devices, is partnering with Dooly to boost its sales team’s productivity and improve their onboarding and pipeline review processes.
INDUSTRY
Health & Fitness
HEADQUARTERS
Boston, USA & Paris, France
COMPANY SIZE
201 – 500
WEBSITE
Withings has been successful in the B2C space for the past 15 years. But as they expanded to B2B, targeting health care organizations, their sales process became more complex and challenging for their sales team—especially when it came to keeping up with admin tasks.
Sadie Moore, Sales Manager at Withings, says her sellers had to choose between spending time updating Salesforce or taking more meetings. They chose more meetings, of course. But neglecting Salesforce was not viable either. How would they do accurate forecasting and keep track of their stock availability without an updated CRM?
Additionally, the lack of a structured approach to different types of sales meetings, from discovery to onboarding, hindered efficient meeting management.
Withings chose Dooly for its automatic sync with Salesforce and its templates, which allowed the team to streamline the sales process with structured templates.
“I found it when I was an AE,” Sadie says. “I took it to my RevOps team and I said, ‘I did a cost analysis to see how much time I’m spending on X, Y, Z activities and how much time I would save if I was doing this in Dooly. This is how much Dooly costs and this is how much more opportunity I would be able to generate.”
The RevOps team realized that Dooly would save their reps time that they could use to bring more revenue to the company.
Dooly stood out for Withings because of its slick and easy to use UI that gave a facelift to Salesforce’s clunky and inefficient UI. But what closed the deal were Dooly’s templates. “I needed those templates to run my meetings more productively,” Sadie says.
Withings is now confident that its reps are always up-to-date with Salesforce. “It’s pretty hard to not have it in Salesforce once it’s in Dooly,” Sadie says. “I know it’s going to be there, so I don’t have to be a babysitter. I don’t have to be that cop. That’s a huge difference for me.”
Dooly templates have allowed Withings to train and onboard new reps faster, while trusting they will cover every important step during their sales meetings.
The team runs pipeline reviews using Dooly’s DealSpace. Sadie says that with this feature, their sales process is running like a well oiled machine. “We know the process of how we’re going to open up DealSpace, how we’re going to run through them. We have everything we need at our fingertips, and we’re going to walk away with a mutual plan that we both have there. There’s no excuse as to why it wasn’t followed through because we’re on the same page.”
Withings has seen a threefold positive impact since their sales team adopted Dooly:
“It takes people months to learn Salesforce,” Sadie says. “It’ll take you one minute to learn Dooly. It’s easy, efficient, and aesthetic.”
Sadie Moore
Sales Manager, Withings
More accurate forecasting—no delays in updating Salesforce.
Better organization—AEs and BDRs have access to notes in one place.
Continuity and data integrity—smoother reviews with latest data available.
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